Shield the Arts
AI is increasingly impacting the creative industry.
We take a stance for real artists.
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The situation
Whether it's music, books, illustration or design: every craft is flooded with AI-generated content. It is fast, cheap and endless. And it is drowning out the people who spend a lifetime learning their art.
97%
of listeners can't hear the difference between real music and AI-generated music
Deezer/Ipsos, 2025